Be the ball... or in this case, the paddle.

So I found a link today to a few of the innovative things that are going on in the world, and I think that you will agree with me that there are some very interesting things going on in the world of interactivity, where we engage more than just our two-dimensional screens and interface with slightly more tangible things.... like other people in a movie theater?

That's what happened when Microsoft's news site went to an ad agency with an idea for an interactive experience... the agency decided to make the audience the joystick that moves the little Pong around...Newsbreaker, with the help of the audience, breaks the wall, and drops breaking news as part of the experience... just brilliant:



I found this as part of an article in Business Week: http://www.businessweek.com/magazine/content/07_28/c4042077.htm?campaign_id=rss_daily